Living a quality life = absence of chronic disease.
+ More Productivity
+ Better Physical Wellness
+ Good Mental Outlook
To motivate people to change behavior, it is important to communicate both the reasons for the change as well as the emotional motivators that are tied to their personal values. In other words, persuade with reason and motivate with emotion.
Emotional Motivators Change to Live Life Fully
Utahns are motivated to eat right and be physically active because they want to:
- Feel joy, happiness, and peace of mind.
- Take care of and spend more time with family and friends.
- Strengthen bonds with family and friends.
- Have better health.
These motivations particularly resonate with younger adults and older adults.
Emotional Motivators Change to be there for the ones you love
Utahns are motivated to eat right and be physically active because they want to:
- Feel joy, happiness, and peace of mind.
- Enjoy a high quality of life and live life to the fullest
- Have better health
- Be more productive and get more done
These motivations particularly resonate with middle-aged adults.
Another clear motivator
Avoiding chronic disease is viewed as the most important motivator to eat well and be physically active (23% say it is the most important).